Program development

Expertise and organizational strength

From initial design to final evaluation. We develop, improve and supervise training programs for pupils, students, teachers and (young) professionals.

With our didactic and pedagogical expertise, organizational strength and our network of coaches, trainers and teachers, among others, we develop various programs for companies, municipalities and educational institutions in- or extracurricular.

New perspective on learning, development & training

Learning is not just about transferring knowledge and skills, it allows us to develop ourselves as whole human beings. As a whole person in this day and age.

How do you prepare students for a world full of (digital) stimuli? How do you guide young professionals in making conscious and meaningful career choices that match their essence? How do you link the talent development of young people to commitment to their environment? Dealing with such questions requires new ways of learning, developing and educating.

The Bildung Network

Our roles

  • ‍Process supervisor& content developer

We supervise the (continued) development of training programs. Here we can take the role of process supervisor: we coordinate and facilitate the entire development process. From the earliest program idea to the first day. Alternatively, we can join as a member of the development team, contributing our knowledge and experience.

  • ‍Executor& Evaluator】.

We supervise the (continued) development of training programs and implement them. Organizations purchase the intended program from us. For this we have an already proven and existing offer or we can develop a new program.

How we work

What can you expect from us?

Innovative methods

We flesh out and stretch all the dimensions of good education. We formulate learning objectives at the cutting edge, use innovative forms of work (ever heard of the Risky Experiment, the Digital Detox or Pain Bank lectures?) and develop matching forms of testing and assessment.


Working together with the target group is central to us: not just with occasional sounding board groups, but in bottom-up building processes. In this way, we not only hear what target group wants, but co-create the program with them for whom it is intended.

Experts from various fields

In our programs we involve experts from different fields such as art, science, business or sports. On Monday a lecture on the theory behind transition processes, on Friday on boot camp with the Dutch army to push individual and collective boundaries. In this way we go beyond the traditional boundaries of education.

Strategic embedding

We always develop programs with an eye for the broad organizational context of your organization: from strategic goals and to stakeholder integration and sustainable financial bedding.

Some of our training offerings

Adapted to current organizational issues

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The art of storytelling is ancient and just as relevant today. Using various techniques, teams learn to better express themselves in ways that make an impact.

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Optimize opportunities. Determine desired and actual professionalism as a team and identify growth opportunities to perform more effectively.

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Motivation and willpower

A scientific approach to intrinsic motivation with translation to practice. Get control of willpower and discover what you need as a team to be successful.

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This proven preventive approach to burnout gives professionals the space to discover how their work can better match their qualities and needs.

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Meaning and work 

Without meaning, you eventually get stuck. This training leads to a renewed energy around your work by going inward and re-focusing on what is the essence for you.

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Improvisational ability

Professionals who are stuck: practicing improvisation can create a new flow in your team, allowing you to face challenges with new energy and fun.

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Experiences from The Bildung Network

Tanja Jadnanansing

Politician | Bildungdocent | Chairman of Amsterdam Southeast district

What I take away from my experience with The Bildung Academy is having the LEF (Listening, Empathy and Flexibility) together to think differently about how to serve our society.

Vinod Subramaniam

Chairman of the Executive Board of the University of Twente | Professor

What I liked about working with The Bildung Academy was the passion, commitment, innovative strength.

Ahlem Taboubi


Everyone involved in The Bildung Academy has a love for Bildung and a common goal of providing young people with knowledge and self-development. Because of the common goal, you are willing to give your all and collaborations run smoothly.

Eva Meijerink

Program Manager | Free University

The Bildung Academy knows how to place personal development in the current social context. They have the right expertise and guidance for students who want to be more conscious in life.

Leonard Hoek

Owner | Generation

Our collaboration has become an important extension for the development of the people working with us. Additionally, it strengthens our proposition towards recently graduated individuals and clients.

Kees Spijker

Director | The New School

With the help of De Bildung Academie, we have woven Bildung into our curriculum in an even broader way. This all contributes to our goal of keeping students aware of their own role in the world.

Fatima El Amrani

Program manager | Municipality of Amsterdam

Working together with you and other stakeholders, De Bildung Academie knows how to create a close-knit team and bring together different perspectives. They are accessible, open, and have consistently demonstrated a critical forward-thinking approach based on the principles behind our leadership program.

Laurens Nooren

Bildungdocent | Partner | Remind Learning

The Bildung Academy offers space and reflection to students in a context where scarcity and choice stress is the norm.

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Examples of collaborations

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The Bildung Network

Knowledge and experience from different fields

Personal-professional and societal challenges require cooperation across the boundaries of different disciplines. That is why we join forces with people and organizations in The Bildung Network. We move in education, science, the arts, the public sector and sustainable business.

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Personal and non-committal

Plan introduction

We understand that it can be nice to spar about what we can do for you and your organization.

Schedule a no-obligation, personal introductory meeting by clicking on an available date in the calendar. Then we'll be happy to help answer your questions.

Frequently Asked Questions

What are your rates?

The Bildung Academy realizes programs of varying size and intensity. Together we look at what is possible within your available budget. We work with a fixed price or hourly rate. The rate we determine together depending on the complexity, size and duration of the development and implementation process.

How long does it take to develop a program?

Our program makers, trainers and teachers are quick to change gears. They are involved in long-term development projects as well as programs that (must) be developed at short notice and sometimes under high pressure.

What roles do you take on?

Process supervisor & content developer
We supervise the (continued) development of training programs. Here we can take the role of process supervisor: we coordinate and facilitate the entire development process, from the earliest program idea to the first day. Alternatively, we can join as a member of the development team, contributing our knowledge and experience.

‍Executor& evaluator
We supervise and implement the (continued) development of training programs. The intended program is purchased from us.

What happens after the collaboration?

We invite organizations with whom we collaborate to The Bildung Network. A collective of people and organizations with the will to be socially responsible in connection with themselves and others. Together we build the university of the 21st century: representing the ideal of education, learning & development.

The Bildung Network means for your organization, among other things: 

  • New talent: build relationships with future employees, trainers or coaches
  • Visibility: be visible within our talent pool and business network
  • Positioning: strengthen your positioning in terms of social engagement and personal development.
  • Business network: exchange best practices, build coalitions, and leverage related opportunities

Read more about The Bildung Network here.

What is The Bildung Academy?

De Bildung Academie develops programs and offers training, coaching and consulting around personal-professional development and social responsibility. 

In our ideal world, we bring as many people as possible into contact with themselves and connect them with others. As a collective, they tackle personal and societal challenges.

That is why we are building the university of the 21st century. We do this together with The Bildung Network: a community consisting of new generations of students and (young) professionals, teachers, artists, scientists and organizations within the public sector, education and sustainable business.

What audiences do you develop and run programs for?

Based on our knowledge and experience, we help with the (further) development of courses, learning paths, and traineeships for young people, young professionals, teachers and trainers. We do this within existing education (accredited and non-accredited), for business and government.

What approaches and methods do you use?

We start with a one-time starting session in which we inspire and identify the right starting question and goals together. The starting session can be used for a Bildung zero measurement: together we look at where you are now and what is needed.

In the development process we use the Bildung Development tool: an instrument with which we determine together the main Bildung opportunities, challenges and next steps. Our programs are evaluated above average by participants and teachers.

The content of programs developed with us is characterized by targeted interventions and activating methods such as Theory U, Socratic Dialogue and Design Thinking.

What program ideas can I come to you with?

We develop and run programs around the following themes, among others:

  • personal-professional development.
  • democratic citizenship
  • global citizenship
  • equity of opportunity
  • (mental) well-being
  • youth participation
  • (personal) leadership
  • digitization
  • sustainability
  • life and 21st century skills
  • onboarding & retention of (young) employees
  • meaning

What is Bildung?

Bildung is actively, consciously, and ethically relating to your inner self, others, and the world. It represents the ideal that people develop themselves as broadly and fully as possible and take on social responsibility.

We have been inspired by the ideas of classic bildungsdenkers such as Wilhelm von Humboldt (1767 - 1835) and Theodor Adorno (1903-1969), but also by contemporary thinkers such as Gert Biesta, Martha Nussbaum and Roman Krznaric.

‍Readmore about Bildung and our genesis